![]() ![]() On the other hand, customers enjoy the subscription business model because it lets them get access to a vast amount of content for a modest recurring price with an option to cancel at any time. ![]() This, in turn, gives developers the confidence to scale their operation, implement new features, and shift the focus from customer acquisition to customer retention. The subscription business model has gained a lot of popularity in recent years because it offers a number of benefits to both app developers and customers.ĭevelopers like charging customers a recurring price at regular intervals for access to a product or service because it provides them with a reliable, consistent revenue stream.
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